[download pdf] Advertising Creative: Strategy,

Advertising Creative: Strategy, Copy, and Design by Thomas (Tom) B. Altstiel, Jean M. Grow

• Advertising Creative: Strategy, Copy, and Design
• Thomas (Tom) B. Altstiel, Jean M. Grow
• Page: 488
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781506315386
• Publisher: SAGE Publications

Advertising Creative: Strategy, Copy, and Design

Free english books to download Advertising Creative: Strategy, Copy, and Design 9781506315386 CHM ePub

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

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Title, Advertising Creative: Strategy, Copy, Design, 3rd Ed. Edition, 3. Published, 2013. Export Citation, BiBTeX EndNote RefMan 
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PublicationsAdvertising Creative: Strategy Copy & Design. Title: Advertising creative: strategy, copy, and design. Author(s): Tom Altstiel Publisher: SAGE 
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Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media  
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Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media  
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1. Advertising creative : strategy, copy, and design, 1. Advertising creative : strategy, copy, and design by Tom Altstiel · Advertising creative : strategy, copy, and 
Jean Grow | Marquette University | Associate Professor
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